BDaaS - Business Development as a Service
Your MEA revenue is decided in the room. We know the room.
Forty-Two is the sales and business development team for digital assets, fintech and AI companies who want to grow revenues in the Middle East and Africa. Qualified pipeline and signed contracts, in partnership with a 20+ year DIFC entity, on your side.
The gap
Your peers are already here, and having the conversations.
You can close the distance by building it yourself, or by starting with a team that already has the trust.
| Build it yourself | Hire an agency | Forty-Two | |
|---|---|---|---|
| Relationships | You start from zero and earn each one. | A contact list. Few people who pick up the phone. | Warm paths built over nearly two decades in the region. |
| Who sells | A first hire who learns the market on your budget. | Junior staff who rotate between clients. | Senior operators who have sold regulated fintech here. |
| Setup | A local entity and a local team. | A monthly fee and a slide deck. | DIFC entity, experienced team, warm network. |
| Commitment | Salaries, whether or not deals land. | Paid for activity, not outcomes. | Retainer plus revenue share. We win when you do. |
Comparison reflects Forty-Two's view of the typical alternatives.
What we do
Single service - one path to signed revenue
Use all six as a single team, or take the ones you are missing.
Market entry and growth
Your MEA business development and sales team. Pipeline, partnerships and projects, with no local entity needed.
Licensing and setup advisory
A licensing path with introductions that speed up setup.
Payments partner access
Deep ecosystem for white-label, on/off-ramp, exchange, acquisition, processing, settlement and BaaS.
Digital payments and assets expertise
Stablecoin, CBDC, tokenisation and Web3 fluency in every buyer meeting.
GTM, competitor teardown and forecast
A tailored go-to-market plan and revenue forecast within 30 days, built on your product and your competitors.
Lead generation and fractional sales leadership
A fractional head of MEA sales running the pipeline, backed by signal-led lead generation.
The rooms
Buyers here buy from people they know.
A cold deck gets forwarded. A warm introduction gets a meeting. We work the places where decisions in this market actually get made.
The financial centres
Where regulated fintech and digital asset firms set up and do business. Our home is Innovation One, in the DIFC.
The people who license you
CBUAE, VARA, ADGM, Saudi CMA, QFC and Oman FSA. Who decides, what they ask for, and how long it takes.
Innovation teams
The people who pilot new rails and carry them through their own compliance and risk committees.
Programmes that pick winners
Large, slower money that decides who gets tested first. Knowing the sequence matters.
Events and summits
Pre-event outreach, in-event warm networking, post-event follow-up. We arrive with a target list and leave with new project intel and meetings booked.
Capital outside the banks
Distribution and funding that sits beside the usual banking route, and often moves faster.
Track record
We have done this before. This experience is your competitive edge.
Senior people, in the meeting, from the first call.
MEA ARR, from scratch. Zero-to-One.
Led the Middle East and Africa growth of a global fintech to 60% market share and over 100 clients. The company was acquired by the Investment Corporation of Dubai.
A global blockchain infrastructure group came to us
They asked for the same thing you are reading about: a senior team to quickly build a regional pipeline. Ideation, field validation, product teams, pipeline, contracts.
Contracts closed across banking, payments, insurance & corporates
Every contract builds additional trust. Over twenty years we have built a C-level network that provides the insight to know what they need and how they decide.
New regional corridors for a regulated payments group
A regulated payments infrastructure group providing stablecoin, fiat and crypto payment services to businesses globally, and part of a global crypto exchange.
Commercial real estate tokenisation project
Advisory, tokenomics, platform and private investor management. We built a global network of asset holders and professional investors.
How it runs
Six months. Five stages. A named list, then meetings, then contracts.
We work a small universe of target accounts through warm introductions. Fewer doors, each one opened properly.
Map
A named list of the accounts that matter, each with a route in.
Open
Warm introductions and the right meetings, set up and run by us.
Qualify
Find the real buyer, the budget and the timeline. Drop the rest early.
Prove
Scope pilots that the buyer's compliance and risk teams can approve.
Close
Contract, licensing path and a clean handover to your team.
Illustrative planning model for a typical six-month engagement. It shows pace and shape. It is a guide, not a guarantee.
How we work with you
A low-risk way into the market.
Retainer
Covers the team and the cost of doing the work properly, from week one. No entity, no visas, no local hiring on your side.
Revenue share
Paid when contracts close. Our upside sits on the same line as yours.
Straight talk
If a market is not ready, or an incumbent is too far ahead, you hear it early and we move effort to where it can win.
Behind Forty-Two
A family-owned group that builds in this market.
Forty-Two is a wholly-owned part of LiquidAssets Group, a family office set up in 2007 and now 80 people strong, with offices in Dubai, London, Colombo, Pune and Sydney.
We provide IP, investment and partnership to companies wanting to expand into the regional fintech, digital assets and AI spaces.
The method is the one we have always used: assess the market, build the coalition, secure the internal mandate, then execute.
Talk to us
Where do you want to be in twelve months?
Send us your product, your vision or your deadline. In return, you will get a straight read on the route in, the competition and what it will take.
Forty-Two Group
Innovation One, Dubai International Financial Centre, Dubai, UAE